A satisfied customer, is a returning customer. Nobody questions the direct proportionality between brand preference, brand loyalty and commercial success.
But until recent, nobody really understood why consumers like what they like, and what truly creates customer satisfaction.
Science now provides insights into the psychological patterns that cause preferences and ultimately lead to loyalty. Understanding the implicit motivational processes on which liking and loyalty are built, allow to build and sustain customer satisfaction in a structured scientific manner.
Organisations that integrate these insights into their marketing practices drastically increase customer satisfaction and recurrent sales.