Body Care Health Motives
A scientific tool for consumer research using an implicit motivation model specifically aimed at the relation between health, naturalness and body care.
Not only is our skin our largest organ, it’s also our most visible one. It blushes and blues, wrinkles and freckles. No wonder treating our body well has an important impact on our overall state of wellbeing. Consumers care for their skin more than ever, but which brands do they place their trust in, and why? What motivates them to choose yours? And which drivers trigger them to prefer other brands?
Find out why consumers want your brand
Geared up to focus on Body Care Health motives, this Beyond Reason’s Implicit Motivation Module —BRIMM for short— measures consumers’ response to 16 stimuli. The results offer a detailed understanding of which psychological motives are most relevant in your specific market category, and map your brand’s current performance in relation to the most important body care health motives on a general level.
Implicit Modules designed as tag-ons, effortless link-up with any online survey. Easy to understand, simple to connect with your daily marketing practices.
For more details, download our Implicit Motivation Modules product paper.
The Body Care Health implicit module measures two things
identifies and quantifies the most relevant body care health motives within any chosen category
indicates how your chosen brand, product, or service performs
Results immediately downloadable after the completion of your field work
Data that’s easy to read
Clear recommendations for your communication
Tap into the magical 95% of hidden brain activity that drives consumer preference, purchase decisions and brand loyalty
Projects in
30 countries
Motivational profiles for
100+ brands
Consumer responses
50 million
Customers in
4 continents
