Invisible forces shape our preferences & purchases
Join this 45-minute webinar on Thursday, 16 February 2023 at 12:30 CET with Nathan Axford, Co-Founder of Beyond Reason
The neuro transformation of marketing
Join this absolutely fascinating session which bridges neuroscience and marketing to maximise your impact on brand preference & purchase and instantly improve your marketing skills.
2023 is another step into a new era: the neuro transformation of marketing.
Senior executives from L’Oréal, Unilever, Pepsico, Ikea, Nestle, Volkswagen… are heavily relying on neuroscience, psychology & behavioural economic principles to maximise their impact on brand preference & purchase. And so can you.
During this session:
We’ll share the science of why we like what we like and why we buy what we buy.
We’ll explain why our preferences & purchases are influenced by the necessity to fulfil material & immaterial implicit goals, and how you can identify & quantify them.
We’ll inspire you with 3 successful neuro-transformation case studies within:
the beauty & luxury industry
the beverage industry
the food industry
Join us & don’t get left behind.
Note on timing: the presentation will take 30’, we’ve planned 15’ for Q&A.
Speaker
Nathan Axford, Co-Founder Beyond Reason.
Register here
World-class brands rely on Beyond Reason to maximise their influence on brand preference & purchase.
About Beyond Reason
The Neuro-transformation of marketing.
The dawn of a new era.
For the first time ever, thanks to neuroscience, it now is possible to have a direct and systematic influence on the brain processes that shape consumer preferences and purchase decisions.
World class brands testify that the neuro-transformation of their consumer-brands interactions results in an unprecedented and maximal impact on what people like and buy.
With projects run in 4 continents, covering +30 countries & +100 brands, Beyond Reason has become the expert at maximising brand preference & purchase.
