Beyond Reason deploys a 4 step procedure, rooted in neuroscience to improve all aspects of the brand-consumer interaction.

Reframe a brand’s economic challenge -whatever it’s nature- and align the challenge with the brain processes that govern what people like and buy.
Collect relevant neuro data. Build evidence to diagnose and solve the challenge. Using IMPLICIT research methods, in order to directly access the consumer’s sub-conscious brain.
Formulate recommendations. Actionable roadmap and action plan to adjust various aspects of brand behaviour. This might include transformational processes of both internal and external stakeholders.
Monitor, guide and safeguard the implementation.